The Sprint to the Finish
Douglas Cobb
The Global Push to Complete the Great Commission in This Generation
Release date: October 15, 2025
What is the most important thing happening in the world today? It’s not the soaring national debt, the plummeting birthrate, or the ascent of AI, but the rapidly approaching completion of Jesus’ Great Commission. In The Sprint to the Finish: The Global Push to Complete the Great Commission in This Generation, author Douglas Cobb offers a front-line account of the worldwide movement to fulfill Jesus’ command to “make disciples of every nation” in our generation.
In The Sprint to the Finish, Cobb draws on his extensive experience as managing partner of the Finishing Fund, which has funded projects to reach over 800 unengaged people groups in 66 countries with the gospel. The book details inspiring stories of transformed lives in remote regions, highlights the strategic role of indigenous missionaries, and explores the biblical significance of completing the Great Commission, as outlined in Matthew 24:14, which ties this mission to the return of Christ.
In this book, readers will learn:
- What the Great Commission is and why it is so important
- About the three Great Commission Finish lines: every nation, every language, and every place, and how close we are to reaching each of them
- How Jesus tied his return to the completion of the task
- How they can become part of the sprint to the finish as the global church nears the completion of its 2,000-year mission.
Cobb’s narrative weaves together real-world accounts of missionary work with theological insights, offering readers hope and practical guidance for living faithfully in these significant days. The book emphasizes the urgency and excitement of this “sprint” to reach every nation, making it a timely read for Christians seeking to understand their role in this historic moment.
“In writing this book, I’ve tried to bring this subject to life and to make it understandable and interesting. It breaks my heart that so many are unaware of the amazing things God is doing in these last days. My hope is that through this book you will be enlightened and encouraged to find your place in the sprint to the finish of the Great Commission race.”
Endorsements for The Sprint to the Finish
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Few books have the potential to change how Christians view our times, but Doug Cobb has written one. By connecting the completion of the Great Commission to Christ’s return through Matthew 24:14, Doug illuminates the prophetic significance of our generation.
Senior Pastor at Southeast Christian Church and author of Every Thought Captive, Not a Fan, and Gods at War -
Doug Cobb’s The Sprint to the Finish is a timely book. What makes the book hard to put down is his combination of classic missionary pioneer stories with his account of what is going on right now. Doug is personally immersed in this exciting and creative new world of reaching the final people groups, places and languages so he is uniquely placed to inspire the church once more for this ‘sprint to the finish.’
Author of A Praying Life and A Praying Church -
This isn’t just a book—it’s a wake-up call. From Genesis to Revelation, from Abraham’s promise to the final celebration around the throne, this book traces God’s unstoppable mission and dares you to believe the Great Commission can be finished in our lifetime. It’s urgent and it’s personal. You’ll see the finish lines clearly as you read: believers in every nation, the Bible in every language, and Churches in every place the people live—and you’ll realize you have a lane to run.
President & CEO of The Timothy Initiative -
Jesus is dead-serious about the Great Commission, and he wants you to know about it and to invest your life in its fulfillment. Through this book, my friend Doug Cobb will help you understand what the Great Commission is and find your place in the sprint to its finish.
Former president of Wycliffe Bible Translators and former president of the American Bible Society
Reviews
Through Colored Glasses: How Great Leaders Reveal Reality
An Interview With Author Tom Harper
About the Author
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Douglas Cobb serves as the managing partner of the Finishing Fund, a partnership of kingdom investors who are giving together to accelerate the completion of the Great Commission. The Fund’s mission is to see Jesus’ command to “make disciples of every nation” fulfilled by the end of 2022. Since 2018, the Fund’s partners have invested in more than 40 projects to send missionaries for the first time to over 450 people groups in more than 50 countries.
Doug and his wife Gena are members of Southeast Christian Church in Louisville, where he teaches the Word by Word Sunday School class and serves as an elder. Gena is a Bible Study Fellowship leader and teacher. Over the years, Doug has volunteered and served on the national boards of a number of Christian ministries, including Finishing the Task, The Issachar Initiative, and World Harvest Mission.
Doug is a life-long entrepreneur. In the past he’s served as CEO of Appriss, Greater Louisville Inc., and The Cobb Group; as a Managing Director with Chrysalis Ventures; and as a director for a variety of companies. He is a three-time Inc. 500 CEO and a three-time Kentucky Entrepreneur of the Year. Doug holds a B.A. from Williams College, magna cum laude, and an M.S. in Accounting from the New York University Graduate School of Business
Administration.
Doug and Gena have been married for 40 years and have three grown children and two grandsons.
